Scientists claim that colors have significant impact on person’s mood and feelings. How about you? Did you notice getting angry in a red room or feeling more relaxed in a blue interior? Designers and artists also state that colors are able to motivate person’s actions and cause different psychological reactions. In addition, the way people perceive certain colors is also rooted in national culture. For instance, we associate white color with innocence and purity, whereas Asians link it to mourning. Despite different viewpoints on color psychology, there is some truth about its meaning in our lives. Let’s take a closer look at it.
Definition of Color
Isaac Newton was the first scientist who tried to investigate the nature of color. He found out that pure white light separates into different colors when it passes through a prism. In addition, he proved that a color consists of one wavelength and cannot be divided. Additional experiments on color showed that various colors can be combined with light to obtain other colors. Modern color theory was developed by Marion Boddy-Evans who investigated different ways to combine colors in painting.
Color and Its Psychological Impact
It was already mentioned that people’s perception of colors may vary depending on their origin. On the other hand, there are colors that have the same impact on different people. For instance, warm colors such as red, orange and yellow cause emotions ranging from anger to warmth and comfort. On the contrary, cool colors (green, purple and blue) cause indifference and sadness.
Color as a healing method was used by some ancient cultures, namely Chinese and Egyptians. Today, colorology remains popular alternative treatment that attributes certain effects to the colors:
- Red increases blood circulation;
- Yellow purifies the body and calms the nerves;
- Orange boosts energy resources and heals the lungs;
- Blue softens pain and soothes illnesses;
- Indigo shades reduce skin problems.
Color Psychology Today
Many modern physiologists are skeptical about the impact of color on human mind claiming that it may have only a temporary effect. On the other hand, recent researches in color psychology have announced surprising findings:
- Cool-colored placebo pills proved to be less effective than warm-colored ones.
- Temperature of the environment people live in determines their favorite colors. For instance, people who reside in cold areas prefer warm colors and vice versa.
- Red color increases the reaction, force and speed of sportsmen.
Today, the concept of color is accompanied with many myths and misconceptions. There are people who believe in color’s impact on human behavior and feelings despite the controversial findings of researches. Thus, there are still many aspects and impacts of color that need to be studied.
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