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Starwood Hotels and Resorts Worldwide, Inc

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Firm business

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Starwood has branded itself as one of the world’s largest hotel and leisure businesses today. The business offers their services both directly and indirectly through subsidiaries. It franchises, owns and operates resorts, hotels, spas, vacation properties and even residences.

Firm size

The business began as a real estate investment trust with a market capitalization of less than ten million dollars with an initial portfolio of thirty hotels. Today, it is worth more than sixteen billion dollars offering distinct brands with a portfolio of more than 850 properties spread in over 90 countries worldwide. The hotel consists of numerous upscale brands offering the best hospitality services such as Westin and Sheraton. Through brands such as St. Regis and Luxury Collection, the business operates about 100 hotels and luxury resorts. Other brands include Four Points which is value oriented, Aloft which offers selective services, Le Meridien which is European inspired and Element which offers extended stay.

Firm location

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The company is headquartered in Stanford Connecticut. Their various brands and subsidiaries are located all over the world such as the Westin Book Cadillac in Detroit, The Romanos which is a Luxury Collection in Greece, Hotel Imperial in Vienna, W Hotel in Washington, St. Regis in New York, just to mention a few.


The Hotel industry is quite competitive and Starwood has a number of competitors in the offering similar services to their customers. Competitive benchmarks for this hotel include sales, market cap, employees, growth and profitability. Competitors include Hilton Worldwide, Inc which is one of the largest hoteliers in the world operating in over 90 countries and having a portfolio of  more than 3, 900 hotels worldwide. The company also franchises a number of its hotels such as the Waldorf-Astoria.

Another major competitor is the Hyatt Hotels Corporation that offers exquisite luxury lodgings. It has been ranked as one of the top luxury hotel operators in more than 45 countries. The Hyatt Regency brand offers its services primarily to upscale vacationers and business travelers. Their different brands offer the same services as Starwood such as Hyatt Place offering services and Hyatt Summerfield Suites offering extended stay.

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Marriot International, Inc. is another major competitor for Starwood which signs in as one of the top lodging firms operating over 3,700 properties in more than 70 countries worldwide. The business offers similar services to their customers including selective services and extended stay in brands such as Courtyard and The Fairfield Inn.

Why I chose this firm

I chose this firm because of its continuous growth in the industry and the fact that it has maintained a successful branding strategy in order to retain its customers. The business is customer oriented; offering the best services it has to offer and has maintained its great financial performance. Starwood company follows simple values that help them achieve their great performance including

  • Go the extra mile by that take actions to building loyalty and long lasting connections
  • Do the right thing through good judgment and respect for all the stakeholders
  • Working as a team
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